“I’m Not Here to Sell You Anything.” How Sawyer Uses Story to Save Lives and Close Deals

“I’m not here to sell you anything.”

Seven words. That’s what Amy—Sawyer’s lead salesperson—said when she started her first in-person meeting at the headquarters of a leading retailer.

The buyers looked confused.

True to her words, Amy didn’t pitch. Instead, she explained what Sawyer is, what makes it different, and why Sawyer wouldn’t let the retailer discount their products.

Continue reading to learn more about how Sawyer uses storytelling, written by Leadership Story Lab.